Techtoria

Case Studies

Meet Your Email Strategist

Hi, I’m the founder of Techthoria. I work with cybersecurity and SaaS companies to build high-performing email sequences that drive product adoption, increase usage, and generate qualified pipeline. Whether it’s onboarding new users, reviving stalled trials, or helping technical leads communicate value internally, everything I write is built to lead to measurable action. My focus is not on opens or clicks. It’s on what happens next.

Anatomy of a Threat: FortiScan Flags a Spoofed Login Attempt

A phishing email looked real. FortiScan caught what filters missed.

In this newsletter, we told the story of a finance manager who received what looked like a routine invoice from a known vendor. The logo and sender matched. The domain looked familiar. Even the email thread felt normal. But when she clicked the link, it led to a fake login page. She entered her credentials, and access was compromised before IT could step in. FortiScan flagged the email within seconds by detecting a spoofed domain and redirect link behavior that traditional filters missed. The email walked through the incident step by step and explained how FortiScan prevented a breach.

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Anatomy of a Threat: FortiMonitor Catches Silent Checkout Failures

No downtime. No alerts. But conversions were quietly dropping.

A SaaS platform was losing conversions, but nothing looked broken. Support flagged a rise in login issues and failed payments. The engineering team saw no errors and no system alerts. FortiMonitor tracked the customer journey in real time and flagged a slow response from a third-party billing service. The delay caused users to abandon checkout because payment confirmations were lagging just long enough to create doubt. The newsletter broke down how FortiMonitor caught the issue, how fast the team fixed it, and how conversion rates rebounded within 48 hours.

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Case Study: FortiGuard Trial Activation

A 14-day email flow that turned idle trials into booked demos

FortiGuard had no shortage of signups. But once users entered the product, most never completed a scan. The welcome email had no clear direction, and engagement dropped off within the first two days.

We rebuilt the entire trial flow to help users act quickly, stay engaged, and pitch FortiGuard internally with confidence.

What we delivered:

A five-part email sequence connected to real in-product actions like “Run Your First Scan” and “Share Results”
A Day 11 nudge for users who never ran a scan
A Buy-In Kit with talking points and slides users could share with leadership

What changed after launch:

42 percent more users ran a scan within five days
Sales calls from trial accounts increased by more than 30 percent
Fewer drop-offs between Day 1 and Day 7

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Ready to Launch Your Own Conversion Journey?

Let’s build email flows that guide users to action and help your team convert faster.

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Built for Security. Written for People.

Techthoria is an email strategy and copywriting studio for B2B SaaS and cybersecurity brands. From onboarding to retention, we craft email journeys that drive clarity, confidence, and conversion.

Crafted with clarity. Backed by strategy.