Case Studies

Meet Your Email Strategist

Hi, I’m the founder of Techthoria. I help B2B SaaS teams build high-performing email sequences that drive product adoption, increase usage, and generate qualified pipeline. Whether it’s onboarding new users, reviving stalled trials, or helping champions communicate value internally, every message I write is built to drive action. My focus isn’t just on opens or clicks. It’s on what happens next.

Clarity Under Pressure: How One Login Mistake Became a Teaching Moment

We turned a near-miss into a trust-building story that helped users avoid the same trap

One user received a convincing email. The sender name, logo, and thread all looked familiar. But the link led to a fake login page. After the incident, the company asked us to write a newsletter that explained what happened. We broke it down step by step, then showed how better messaging and in-product cues could prevent similar mistakes. It helped restore user trust and gave teams a clear takeaway

Read the Newsletter

Conversions Were Dropping, but Nothing Looked Broken

A slow billing tool caused friction. This newsletter explained what happened and how it was fixed fast.

Users were abandoning checkout, but nothing looked broken. Support flagged the pattern, but engineers found no errors. We helped the team tell their full story.
A third-party billing tool was causing a delay, just long enough to make users leave. Once fixed, conversions bounced back within two days. The newsletter shared what went wrong and how quickly it was resolved. It showed customers that the team wasn’t just fixing bugs, they were protecting the user experience.

Read the Newsletter

Trial Activation for a Mid-Sized B2B Software Company

Improved onboarding emails led to faster product adoption and more booked calls

A mid-sized software company had strong trial signups, but most users dropped off after the welcome email. They weren’t running key actions or booking calls. We redesigned the onboarding flow around product milestones.

Five emails guided users through their first actions, followed by a mid-trial nudge and a Buy-In Kit to help them pitch the tool internally.

Results:

  • 42% more users activated within five days
  • Sales calls increased by 30%
  • Drop-offs between Day 1 and Day 7 dropped sharply

Our strong onboarding emails turned passive signups into real leads.

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Built for Growth. Written for Humans.

Techthoria is an email strategy and copywriting studio for B2B SaaS brands. From onboarding to expansion, we craft email journeys that drive clarity, conversion, and customer loyalty.

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